So you’re thinking about taking the plunge and creating a new website for your business.
Congratulations! Having a website is essential for any business in today’s digital age.
But before you get started, there are a few things you should take into consideration.
Here are 6 things to think about when creating a new website:
Your domain name is your website’s address on the internet.
It’s how people will find you online, so you want to make sure it’s easy to remember and type.
Keep it short, sweet, and relevant to your business.
Your hosting provider is essentially the home for your website.
Think of it like renting a space for your business.
You want to make sure you choose a reputable hosting provider with good uptime (that is, how often your website is accessible online).
You also want to make sure they offer good customer support in case you have any problems down the road.
Now that you have the design taken care of, it’s time to start thinking about the content for your site, namely, the text, photos, and videos that will populate it.
This is where most businesses trip up because they try to do too much at once and end up doing nothing at all.
Our advice? Start small and focus on creating quality content that’s helpful and informative for your target audience.
You can always add more later as you grow and expand your business.
Search engine optimisation (SEO) is how people find your website when they search for something online using Google or another search engine, so it’s pretty important!
When creating content for your site, be sure to include relevant keywords (those are the words and phrases people use when searching for businesses like yours) throughout so that people can easily find you when they’re looking for what you have to offer, whether that’s products, services, or information related to your industry as a whole.
If all of this sounds like Greek to you, again, no shame!, we recommend hiring an SEO specialist who can help ensure your site is optimised from top to bottom so people can easily find exactly what they’re looking for when they land on your site . . . which leads us nicely into our next point!
Last but not least, once your site is live (hooray!), there’s still some work left to do in terms of support and maintenance, but don’t worry, we’re not talking about anything too strenuous here!
Once everything is up and running smoothly, all you need to do is keep an eye on things and regularly update your site with new content (blog posts, photos, videos) as well as any changes or updates relating to your products or services (such as pricing changes or new offerings).
Depending on how much time and energy you have available (and whether or not web design/maintenance is something that interests you), this can either be something you do yourself or delegate out to someone else on your team who can handle it for you moving forward, just be sure whoever ends up being responsible for these updates understands point number 5 (SEO!), so they can continue keeping those search engine rankings nice and high!
Creating a new website might seem like a daunting task at first, but if you break it down into smaller pieces, it becomes much more manageable and even fun!
By following these six simple steps outlined above, you’ll be well on your way towards having a world-class website that will help take your business to the next level . . . without breaking the bank!