Your homepage is the door to your website and is the first page that any visitor sees upon landing on your website (in most cases). This is your chance to make a solid first impression; you need to catch the visitor’s attention. There are many ways you can make sure that your website has the perfect homepage that attracts and keeps the visitor glued to your site.
Continue reading to discover key tips that will guide you in improving your website homepage.
Along with the logo, another aspect is your tagline. It can be shown with the logo or in the banner; based on your design, displayed your tagline at a place where it catches the visitor’s attention.Determine how do you want to portray your brand to the visitor. Feature the products and services on the homepage that you want your visitors to focus on the most.
Another chief element is your mission statement; include it on your homepage as well.
Tip: The logo should be clickable and it should redirect the user to the homepage.
Apart from focusing on content and major features on the Homepage, another crucial attribute is client testimonials. If you have any testimonials (if you don’t have any, contact your old customers and ask them to provide you with one), show them here.
This feedback or reviews will help the visitor in deciding whether to go for your products/services or not; they kind of work as a referral. Such testimonials help you to increase visitor’s confidence and give them a sense of belief that what you are offering is worth exploring.
Tip: If space is not enough for all the testimonials (And it is a bad idea to show all the testimonials on the homepage), the best way is to use a carousel option.
Another effective way to communicate with your audience about your business model is to prepare a video. It is evident that audio visual medium works better than static text.If you decide to go with the video, make sure it is short. You do not have much time of your visitor, if the initial 10-20 seconds are not captivating, they may move to the other sections. Try to explain what your business has to offer and how your offerings will be beneficial to the users. Keep the language simple and avoid adding too many details. Also, keep the video in the center of the page and clearly visible.
Tip: Remember not to make the video too long that it
One of the mistakes any website would make is to keep the homepage static i.e. without any links to the internal pages. You don’t want your visitor to leave the site after viewing the homepage. Apart from menu items in the header and footer, try to prompt the user to take any action on the remaining page by including actionable items. For example, show your best selling or main products/services on the page and prompt the user to go inside thus forcing him to explore the website further. Another idea is to show any offer or discount you are offering for any product. Display ‘Buy Now’ or ‘Shop Now’ buttons on an attractive banner that mentions the offer. This will catch the visitor’s attention and s/he will take the bait.
It is important to understand that the majority of your users are going to view your website on a smartphone.
If the homepage is not responsive, it is very likely that the user will close the tab and may never come back. So, make sure your site works exactly the way you want it to work on mobile phone browsers.
Tip: Test your homepage on every possible device using various mobile device testing platforms available in the market.