Tips To Improve Your Website Home page

Your homepage is the door to your website and is the first page that any visitor sees upon landing on your website (in most cases). This is your chance to make a solid first impression; you need to catch the visitor’s attention. There are many ways you can make sure that your website has the perfect homepage that attracts and keeps the visitor glued to your site.
Continue reading to discover key tips that will guide you in improving your website homepage.

Branding

The first step in making any homepage is to make sure that it accurately represents your website by speaking for your brand. A new visitor, upon viewing your website once, should get an idea of what your business does and how it will benefit him. Don’t forget to show the logo that serves as an identity for your brand. An ideal place to show it is on the top of the page and it should be large enough that your visitors can easily spot it.

Along with the logo, another aspect is your tagline. It can be shown with the logo or in the banner; based on your design, displayed your tagline at a place where it catches the visitor’s attention.Determine how do you want to portray your brand to the visitor. Feature the products and services on the homepage that you want your visitors to focus on the most.
Another chief element is your mission statement; include it on your homepage as well.

Tip: The logo should be clickable and it should redirect the user to the homepage.

Content

High quality content is another crucial thing to focus on while creating an effective homepage. Starting with the tone of the language, use conversational English. Try to communicate and connect with the visitor like you are talking to him on phone or in person; the visitor should get a feeling that the website is talking to him. Also, be careful with the colors and fonts of your site. Use an appropriate color scheme and fonts that align well with your brand image.

Include good and high resolution images that can be used to represent your business. The visitor should understand how the image is connected to your business (products/services). Also, make sure the text color is such that it is readable after overlapping on the image. And most importantly, research and modify your text with keywords that will help in SEO to increase your website’s ranking in Search Engine Result Pages (SERPs).

Login And Register Buttons

If your website has a feature of allowing users to create an account, make sure you have kept the login and register buttons on the right spot. Don’t keep them too small or in some corner where the visitor cannot find them.

Search

Nowadays, most websites need and have a search feature due to too much content on the site. It helps the user in finding necessary information without browsing the whole website. Make sure the text box of the search feature is easily visible. Usually, it is kept on the top of the page in the header along with Login/Register

Subscriptions

If your business model has subscription plan options, show them on the homepage. If they consume too much space, try to display at least the major points of the subscription plans such as the name of the plans and their price; other details can be shown on the internal pages. The user should become aware of such plans on the homepage itself. Subscriptions are something that will grab user’s attention and encourage them to try your products/services.

Testimonials

Apart from focusing on content and major features on the Homepage, another crucial attribute is client testimonials. If you have any testimonials (if you don’t have any, contact your old customers and ask them to provide you with one), show them here.
This feedback or reviews will help the visitor in deciding whether to go for your products/services or not; they kind of work as a referral. Such testimonials help you to increase visitor’s confidence and give them a sense of belief that what you are offering is worth exploring.

Tip: If space is not enough for all the testimonials (And it is a bad idea to show all the testimonials on the homepage), the best way is to use a carousel option.

Easy Navigation

As we mentioned earlier, the homepage is like a door for your website. Once you open the door, you should be able to visit the whole house. Similarly, your homepage should have all the major features of your website mentioned. The best way is to use Menu in the header and footer to include all the areas where you want your user to go. Menu items can be Services/Products, About us, Contact us, Careers. You can also add sub items here. For example, if you have multiple categories of products/services, you can add the major categories here and allow the user to explore each of them on different pages.

Video

Another effective way to communicate with your audience about your business model is to prepare a video. It is evident that audio visual medium works better than static text.If you decide to go with the video, make sure it is short. You do not have much time of your visitor, if the initial 10-20 seconds are not captivating, they may move to the other sections. Try to explain what your business has to offer and how your offerings will be beneficial to the users. Keep the language simple and avoid adding too many details. Also, keep the video in the center of the page and clearly visible.

Tip: Remember not to make the video too long that it

Major Events

If your business has any major event coming up, try to highlight it here. If this section has too many details, mention important points here and give a button or clickable card to take the user to the internal page for more details.

Cta -Call to Action

One of the mistakes any website would make is to keep the homepage static i.e. without any links to the internal pages. You don’t want your visitor to leave the site after viewing the homepage. Apart from menu items in the header and footer, try to prompt the user to take any action on the remaining page by including actionable items. For example, show your best selling or main products/services on the page and prompt the user to go inside thus forcing him to explore the website further. Another idea is to show any offer or discount you are offering for any product. Display ‘Buy Now’ or ‘Shop Now’ buttons on an attractive banner that mentions the offer. This will catch the visitor’s attention and s/he will take the bait.

Mobile Usability

It is important to understand that the majority of your users are going to view your website on a smartphone.
If the homepage is not responsive, it is very likely that the user will close the tab and may never come back. So, make sure your site works exactly the way you want it to work on mobile phone browsers.

Tip: Test your homepage on every possible device using various mobile device testing platforms available in the market.

Conclusion

Your website’s homepage plays a crucial role in converting a visitor to a customer. A solid first impression will encourage the visitor to explore the site more and to come back. There are various ways you can improve your homepage. In this article, I have tried to discuss some of them. I hope these points will be useful to you in making your website more usable and engaging.

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